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Who Else Can Say That - Part 2

Yesterday we discussed the writing evaluation "Who Else Can Say That".

Here are more examples of this:

Another example is a box company that could turn a custom box order in just four hours or less. They started using a slogan and a logo that read "Custom Boxes on Your Dock In Just Four Hours...Guaranteed." What about that? Do you think any of their competitors would even dare put that slogan on any ...

English

Writing Evaluation - Who Else Can Say That?


"Who Else Can Say That?" Is an excellent question you can use to evaluate your writing - especially your headlines. Pay close attention to this one though, because the question is NOT, "Who else can do what you do?" The question is, "Who else can say what you say?" And the answer usually is...anybody and everybody.

For Example - There's an auto repair facility that was by FAR the most ...

English

We're a Nation of Lazy Communicators - Part 2

Last week we talked about why we're such lazy communicators. Today we continue on that subject.

Communication autopilot can serve us well in many situations. Don't think. Don't reason. Just talk. Ever heard this one before? You say to a guy, what's happening? He says, "Same old, same old." What a great answer! Same old, same old. Or maybe he says , "same stuff, different day." Ever heard that one? No ...

English

We're A Nation Of Lazy Communicators

A big part of the reason many advertisers have a hard time communicating effectively is because of the society we live in. Stated simply, our society has turned us into a bunch of communication zombies. Don't think so? See if this scenario sounds familiar. When you get home from work, your spouse asks you how your day was. What do you usually say? Fine. Okay. I'm tired. Great. It stunk. Basically, you come up with a one to three word description ...

English

Why You Don't Own Your Market Part 4

Today we conclude our discussion of reasons why you may not own your market. Number one was somebody else has a better deal, in which case you need to innovate. Number two was people perceive someone else to have a better deal, in which case you need to own the market by effectively marketing to them.

Reason #3: Your Prospects Don't Know That You're An Option: If your target market is very narrow and easy to identify, then this ...