http://www.ynoteurope.com/blogs/adultb2b/ This is an European Adult webmaster forum en Sun, 19 May 2013 03:00:23 GMT vBulletin 60 http://www.ynoteurope.com/images/misc/rss.jpg http://www.ynoteurope.com/blogs/adultb2b/ http://www.ynoteurope.com/blogs/adultb2b/372-using-plain-talk-your-marketing-part-2-adult-b2b-marketing-tip.html Mon, 09 Jul 2012 16:11:07 GMT

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Using Plain Talk: A Discussion Of Chinese - Part 2

Recently I said when marketing use plain talk, like the Chinese talk. I'm going to assume that right now all you know about Chinese is kung fu and chow mien and you're probably not too interested in adding to your Chinese vocabulary. So we're going to do the next best thing: we're going to study Chinese from the outside, so to speak, and get a basic idea of how it's put together. That will then bring us a long way closer to plain English. That may sound odd to you. Chinese, to you, is an exotic language, written in weird characters and spoken in a sort of sing-song. It's true that the meaning of spoken Chinese words depends on musical "tones," which does add one element of difficulty to learning how to speak Chinese. Chinese is hard to approach; it has a sort of Chinese wall around it.

But if you look a little closer, you'd find that Chinese is actually really simple. Think of other languages and what makes them difficult: conjugations, irregular verbs, subjunctives, genders, and a whole host of other nasty grammatical nightmares. I took two semesters of Spanish in high school; it was all I could do to figure out all those dang conjugations. If you've ever studied any language other than Chinese, then you know that it's grammar that makes learning them hard.

That is the beauty of Chinese. It is known as a "grammar less" language. The list of the things it does not have is unbelievable: it has no inflections, no cases, no persons, no genders, no numbers, no degrees, no tenses, no voices, no moods, no infinitives, no participles, no gerunds, no irregular verbs, and no articles. There are no words of more than one syllable, every word has only one form, and all you have to learn is how to put these one syllable words in their proper order. To make it even easier for you, this proper order is the same as the usual order in English: subject, predicate. You may wonder how it is possible to talk in such a language so that other people understand you and maybe you think this must be the most primitive, uncivilized language of the world. It would be a common error: up to about a hundred years ago all language experts agreed that Chinese is the "baby talk of mankind." They were wrong: it is the most grown up talk in the world. It is the way people speak who started to simplify their language thousands of years ago and have kept at it ever since.

More tomorrow.

For more information SUBSCRIBE to our new weekly marketing newsletter. ]]> AdultB2B http://www.ynoteurope.com/blogs/adultb2b/372-using-plain-talk-your-marketing-part-2-adult-b2b-marketing-tip.html http://www.ynoteurope.com/blogs/adultb2b/368-well-established-profitable-gay-program-now-available.html Mon, 25 Jun 2012 18:00:49 GMT Adult Site Broker has just received a listing on a very well established and profitable gay company. The package includes: 6 pay sites An...

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Adult Site Broker has just received a listing on a very well established and profitable gay company. The package includes:

6 pay sites

An average retention rate of 65 days!

Almost 2,000 videos and over 300,000 images

A large volume of high quality exclusive content that has not been offered on VOD sites as of yet, so there is a great opportunity to cash in on this content beyond the pay site model

A very successful and respected affiliate program

2 tube/free sites

A content reseller site

An online merchandise store

A traffic company

An existing office, studio and condo in a prestigious location

165 premium domains


For more information please contact us at bpf (at) adult site broker.com

This company is priced to sell and will not be on the market very long. ]]> AdultB2B http://www.ynoteurope.com/blogs/adultb2b/368-well-established-profitable-gay-program-now-available.html http://www.ynoteurope.com/blogs/adultb2b/367-using-plain-talk-your-marketing-adult-b2b-marketing-tip.html Tue, 08 May 2012 16:56:46 GMT

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Using Plain Talk: A Discussion Of Chinese

I'm going to give you the most important tip I can give you right here, right now. Ready? Here it is: Make sure your writing style is simple and conversational. Don't write like an English professor; write the way you talk. This is the biggest trap of all for most people - they start writing and all of a sudden these big, fancy, flowery words start coming out all over the place. They use words that they wouldn't normally use in everyday conversation in a million years. Complicated sentences and weird words make it sound like you're intelligent, true enough. But on the other hand, they don't sell.

Rosser Reeves, one of the great advertising minds of the mid 1900s said it best, I think, when talking about many advertising copywriters' fondness for writing flowery prose instead of straightforward copy that sells. Reeves gives this little analogy: "Let's say you've got $1,000,000 tied up in your little company and suddenly, for reasons unknown to you, your advertising isn't working and your sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it. Other people's family's futures depend on it. I walk into this office and sit down in this chair to write your advertising. Now, what do you want from me? Fine writing? Do you want masterpieces? Do you want glowing things that can be framed by copywriters? Or do you want to see the #!@%$*&#@! sales curve stop going down and start moving up?" I couldn't have said it better if I tried. Do you want the #!@%$*&#@! sales curve to stop going down and start moving up? That's the bottom line here. And in advertising, you've got to divorce yourself from the idea drilled into your head in high school English class about writing. Go against everything you learned and make your writing style simple and conversational.

To give you a better idea about writing in simple terms, let me take you on what might at first seem like a strange tangent, but you'll soon find out will be very helpful in your learning to use plain talk. I want to teach you a little bit about how to speak Chinese. That's right, Chinese. Chinese is one of the most difficult languages in the world, right? Well, that's right and wrong. It's true learning to read and write all those funky little Chinese characters is very difficult. But speaking Chinese, learning how to say the words and sentences on the other hand, is actually surprisingly easy. Why am I telling you this? Because the very elements of Chinese that make it easy to learn to speak - once you understand them - will help you become a better writer of English. If you could apply the Chinese way of speaking to our own language then - without much effort - you could form the habit of simple, clear, picturesque talk and, ultimately, your simple, Chinese-like writing will help you make more money.

We'll get into that tomorrow.

For more information SUBSCRIBE to our new weekly marketing newsletter. ]]> AdultB2B http://www.ynoteurope.com/blogs/adultb2b/367-using-plain-talk-your-marketing-adult-b2b-marketing-tip.html http://www.ynoteurope.com/blogs/adultb2b/366-do-they-feel-theyd-fools-do-business-anyone-else-adult-b2b-mkg-tip.html Mon, 07 May 2012 16:40:49 GMT *Do your prospects and customers feel that they would have to be absolute fools to do business with anyone else, regardless of price?* Our Adult...

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Do your prospects and customers feel that they would have to be absolute fools to do business with anyone else, regardless of price?

Our Adult B2B Marketing program is about getting more results and making more money with the same time, the same capital outlay, and the same effort.

All you have to do is change what you're saying so that it works better.

You can learn to change your advertising to leverage your marketing and gain and sustain momentum, thereby making more money for the same resources expended.

The Adult B2B marketing system is based on a true principle of human nature: People always want to make the best buying decision possible, for them. So, marketing's job is NOT to talk incessantly about how great you are or how low your prices are. Instead, your job is to facilitate the prospect's decision-making process and allow them to feel they're in control of the decision, based on having enough quantity and quality of information. The system is a breakthrough in marketing and advertising, yet it's simple and easy.

You can take a step-by-step approach to making more money every time you run an ad, produce a brochure, create a website, attend a trade show, make a sales call in the field, or any other sales-generating activity. You are likely leaving huge untapped profits on the table-profits that are readily available just by applying the system. Our strategies and tactics can be applied systematically to any business. Our program includes a set of evaluations that allows you to instantly and objectively rate your own marketing and predict the success of a marketing campaign before you spend any money.

For more information SUBSCRIBE to our new weekly marketing newsletter. ]]> AdultB2B http://www.ynoteurope.com/blogs/adultb2b/366-do-they-feel-theyd-fools-do-business-anyone-else-adult-b2b-mkg-tip.html http://www.ynoteurope.com/blogs/adultb2b/365-processing-fraud-alert.html Sat, 05 May 2012 06:41:00 GMT

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There is a company doing processing in the adult space that is sending in false applications to banks in mass quantities without the client's approval.

I know of at least two major companies who have fallen victim to this scam. I'm sure there are many more.

The way it works, as I understand it, is these people send in false information about the company hoping to get an approval. If they do then they try to contact the merchant and tell them they have a merchant account for them.

One processor I work with tells me this guy has sent him numerous applications and when he gets approvals not one has ever integrated. This is one of the largest PSP's in Europe by the way. I've heard a similar story from another huge EU PSP I work with.

I am not at liberty to post the name of the company in this space, due to legal reasons. People have sued for far less.

But I will say that the individual who is the main guy in the company has less then a stellar reputation and a criminal past. ]]> AdultB2B http://www.ynoteurope.com/blogs/adultb2b/365-processing-fraud-alert.html http://www.ynoteurope.com/blogs/adultb2b/364-i%92ll-give-you-%247-if-you%85never-mind-just-keep-%247-adult-b2b-marketing-tip.html Wed, 04 Apr 2012 19:35:24 GMT A guy from a local Chipotle knock-off called “Planet Burrito” recently dumped a stack of coupons off at my office. Each paper in the stack actually...

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A guy from a local Chipotle knock-off called “Planet Burrito” recently dumped a stack of coupons off at my office. Each paper in the stack actually included 3 separate coupons… two of them were for “Buy One Get One Free” and the other for “Free Entree With Drink Purchase.”*Since their burritos cost about $7 each, the coupons were actually worth quite a bit. In fact, the bearer of the “Free Entree With Drink” coupon could actually walk in there and eat a full meal (with a drink, of course!) for a paltry $1.66 including tax.

So what did we do? Naturally, we ate at Planet Burrito for free or half-price for most of the next month. It wasn’t our fault the guy gave us practically infinity coupons. We actually started to feel a little bit guilty. Especially when we looked around and saw that most of the other customers were getting out of there for less than two bucks.

So…did Planet Burrito ever once ask me for my name, address, or email? Of course not! They did have an offer on the back of the coupons for a free cruise drawing. Unfortunately, the part where you fill in your name was opposite of the coupons that the cashier would tear off (leaving nowhere to write your name if you did want to enter the drawing), and the cashier never did ask us to fill anything out.

Essentially, they gave us $7 every time we came in there and didn’t bother to add us to their database. That’s pure stupidity.

How easy would it have been for the cashier to say, “Hey guys, thanks for coming in and trying us out with these coupons. We really appreciate your business. Would you mind doing me a favor? If you’d just take a minute and fill out this card, two really cool things are going to happen. Number one, we’ll automatically put you in a drawing for a free cruise that we’re holding next month (points to poster of cruise giveaway). Second, we’ll send you additional coupons in the future via email and/or text message. There are pens on every table; if it’s okay, Jill (pointing at Jill) will come by in a minute and get those from you.”

What percentage of customers would take the time to actually fill the dumb thing out? My best guess is about 70% to 80%. Look at the dynamics: We just gave them a lot of free stuff ($7 worth), I’ve promised to give them more valuable stuff, I’ve said it in a friendly, non-threatening way at the POINT OF SALE, and I’ve made it easy to comply with (with the cards, the pens, and the fictitious Jill).

Assume for a minute that over the course of a month, they could get 1,000 people to fill in the card. Then the next month, instead of scratching their head and trying to figure out how to get more new people into the restaurant, they could leverage their database and email and/or text offers to the people who already know them, ostensibly like them, and probably would come back again, if prodded.*It’s too easy.

As it is, they still have no idea who I am even though they gave me $49 worth of free food last month. So sad.

For more information SUBSCRIBE to our new weekly marketing newsletter. ]]> AdultB2B http://www.ynoteurope.com/blogs/adultb2b/364-i%92ll-give-you-%247-if-you%85never-mind-just-keep-%247-adult-b2b-marketing-tip.html http://www.ynoteurope.com/blogs/adultb2b/363-when-marketing-build-case-your-product-service-part-3-adult-b2b-mkg-ti.html Fri, 24 Feb 2012 19:10:06 GMT

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Build a Case for Your Product or Service - Part 3

We've been talking about building a case for your business like an attorney builds a case for his client. Here's more:

For example, I needed my fence rebuilt in my backyard. And I didn't know a thing about fences, so the only thing I knew to do was open the Yellow Pages and call around using the usual ridiculous process - asking for bids. I got bids from 4 different companies, and the prices varied from about $2,500 to $3,300. So who would you go with? The lowest price, right? Well, that depends.

I called back one of the contractors - the lowest priced one - to ask about their time schedule, and told them that I had gotten bids from 4 companies, and that I was strongly considering using them. The contractor then proceeded to give me a short but thorough education about what I needed to know about building a fence. The contractor said, make sure when comparing bids that the price includes pressure treated rails and posts, that the rails are 2 by 4's instead of the standard 2 by 3's, and that the gates have 4 hinges each instead of just 2 or 3. So I called back each of the other 3 companies and found that none of them had quoted me on pressure treated rails or posts, 2 by 4 rails, or 4 hinges per gate. They all wanted an extra $300 to $400 for those "upgrades." Guess who I bought the fence from?

The company that has the ability to delineate what things are important when buying, is the one that gets the business. Or in other words, the company that builds a case. Unfortunately, the fence contractor had not communicated this in any of their advertisements. They had to wait until a second phone call from a prospect to educate him. So you've got to figure out what's important for your customers to know when evaluating their options. Once you determine what the important points are, the next thing to do is SAY IT WELL

So think about your advertising strategy: What kinds of evidence can you produce that would give credibility to your case and make people want to buy? Once you have evidence, which pieces should you use, and when? In advertising, you always use your biggest piece first. If you have the murder weapon, the smoking gun, so to speak, pull it out immediately. This would be your main selling advantage. Whatever your individual points are, just remember to BUILD A CASE!

For more information SUBSCRIBE to our new weekly marketing newsletter. ]]> AdultB2B http://www.ynoteurope.com/blogs/adultb2b/363-when-marketing-build-case-your-product-service-part-3-adult-b2b-mkg-ti.html http://www.ynoteurope.com/blogs/adultb2b/362-when-marketing-build-case-your-product-service-part-2-adult-b2b-mkg-tip.html Thu, 23 Feb 2012 16:57:48 GMT *Build a Case for Your Product or Service - Part 2* Yesterday we were talking about building a case for your product or service like an attorney...

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Build a Case for Your Product or Service - Part 2

Yesterday we were talking about building a case for your product or service like an attorney builds a case for his client. Here's more:

So here's what you do in terms of your advertising strategy: Determine what points your case is going to be built on, then follow the three-step method for building confidence in prospects and customers: Step 1, find out what they want, step 2, give it to them, step 3, say it in a believable way. If you're going to build a case, you need to know what points the case is built upon. Just like when an attorney begins a trial and he or she, addressing the jury, says, "Ladies and gentlemen of the jury, in this trial, I will prove to you that so-and-so committed such-and-such crime. I am going to prove to you beyond a reasonable doubt that this occurred, and I'm going to do it based on the following evidence, 1, 2, 3, and 4. I am going to bring out three witnesses that all concur that it happened in this fashion. I will present 2 expert witnesses that will testify that these things happened this way. When you have seen this evidence, you will have no option but to conclude that he is indeed, guilty."

Keep in mind the comparison. Your customers are the jury, your product or service is on trial, you are the attorney, and it's a life-or-death sentence.

So how do you find out what your customers need to know when doing business with you? How do you know what points your case should be built upon? Here's how: Imagine one of your best friends is considering buying one of what you sell, and they're asking you for advice on how to evaluate their various options. What kinds of things would your friend need to know to make the best possible purchasing decision? What things would you tell your friend to look out for? What specific pieces of information would your friend need to possess to make a fully-informed buying decision? Whatever these things are...those are the points for your case.

More tomorrow.

For more information SUBSCRIBE to our new weekly marketing newsletter. ]]> AdultB2B http://www.ynoteurope.com/blogs/adultb2b/362-when-marketing-build-case-your-product-service-part-2-adult-b2b-mkg-tip.html http://www.ynoteurope.com/blogs/adultb2b/361-when-marketing-build-case-your-product-service-adult-b2b-marketing-tip.html Tue, 21 Feb 2012 18:51:59 GMT *Build A Case For Your Product or Service* You know that in order for your advertising to be effective, you need to think of your ads as an army...

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Build A Case For Your Product or Service

You know that in order for your advertising to be effective, you need to think of your ads as an army of tiny salesmen that work on straight commission. In order for this to work though, your ads have to be properly structured - from a selling standpoint - to get the biggest impact. When you go to write an ad, you probably ask yourself, "What should I talk about? What selling points should I bring out, given my time or space restraints, and the competition I've identified?" The answer is - as much as you can - to build a case for your product or service.

Think about your marketing and advertising strategy this way: Your product or service is on trial. The consumer is the jury. You're the attorney, and you must prove to the jury that they should buy from you - and it's a life-or-death sentence. Your job is to come up with all the proof and evidence needed and then present it in a way that the jury believes you.

But if you look at the way most businesses advertise, they build no case at all. Instead, they just carelessly spout off the same old stuff that all of their competitors are saying. Here's an example of ad for a franchised auto repair facility - it says,

WE DO IT ALL,
OUR HOURS ARE DESIGNED AROUND YOUR HOURS,
WE USE HIGH QUALITY PARTS,
WE HAVE FRIENDLY PROFESSIONAL TECHNICIANS,
AND WE GIVE FREE ESTIMATES.

Does that build a case? If you were in the market for auto repair, has their mail piece convinced you that you'd be an absolute fool to take your car anyplace else? There's no claim, no proof that they're any different or any better than any other place. Just the same old meaningless advertising babble. No argument, no evidence, no proof...no nothing.

Just imagine what it'd be like if an attorney did as poor a job arguing a court case as most advertisers do in their marketing. I know it's been a while, but remember the OJ Simpson murder trial? What if OJ's attorneys had said, "Come on...he couldn't have done that! He's OJ! The Juice! He runs through airports! He's the 2,000 yard Buffalo Bill! He's an actor! Everyone loves him! There's no way he did it!" As ridiculous as that sounds, that's about as good of a case as most advertisers ever prepare to defend and sell their product. "It's better, we're cheaper, we're professional, we've got better service," and so forth. Remember what OJ's attorneys DID do? They researched and prepared all kinds of forensic reports, alibis, and expert witnesses... everything they needed to prove he couldn't possibly have done it. I guess he could have used better attorneys this last time around.

More tomorrow.

For more information SUBSCRIBE to our new weekly marketing newsletter. ]]> AdultB2B http://www.ynoteurope.com/blogs/adultb2b/361-when-marketing-build-case-your-product-service-adult-b2b-marketing-tip.html http://www.ynoteurope.com/blogs/adultb2b/360-youre-not-microsoft-coke-so-dont-do-what-they-do-part-4-adult-b2b-mkg-tip.html Mon, 20 Feb 2012 17:36:14 GMT

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You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do - Part 4

Friday we were talking about how people in business school were taught the wrong way to market.

You Need To Be Able To Craft Your Business, And Then Advertise Where Prospects Can Take Action That Will Lead To A Purchase.

That action could be anything - maybe it's to call in and place an order or to request an information kit. Maybe you want the prospect to send in a reply card, or call a toll-free hotline, or visit your website. That's different than Level 2 advertising, where you're trying to create a feeling/a lifestyle and attach it to your product. You've got to manipulate your advertising so the prospect will take ACTION!

The bottom line is that you have to spend your marketing dollars more intelligently whether it's hundreds, thousands, or even millions of dollars - more wisely than the Level 2 businesses. The way you do that is by using action-oriented advertising. There are many benefits of action-oriented advertising. The main one is that you know almost instantly how profitable or unprofitable your ads are...based on the number of inquiries, orders, hits, or leads you receive, DIRECTLY from the ads. You'll hear a lot of people in the advertising industry say you can't quantify the results of your advertising like that and in some cases they're right. But that's only because many businesses don't understand the fundamentals of how to make their advertising make money. Some people will bark that you can't do action-oriented advertising in certain media. Again, you can, if and only if, you know how to do it properly. There are a lot of factors and components that will affect your response. Again, you're not Microsoft, McDonalds, or Coca-Cola, so don't emulate their advertising. Spend your dollars more intelligently.

For more information SUBSCRIBE to our new weekly marketing newsletter. ]]> AdultB2B http://www.ynoteurope.com/blogs/adultb2b/360-youre-not-microsoft-coke-so-dont-do-what-they-do-part-4-adult-b2b-mkg-tip.html http://www.ynoteurope.com/blogs/adultb2b/359-youre-not-microsoft-coke-so-dont-do-what-they-do-part-3-adult-b2b-mkg-tip.html Fri, 17 Feb 2012 19:25:25 GMT

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You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do - Part 3

The last couple of days we talked about big businesses, how they advertise and why you shouldn't advertise that way. Here's more on that subject:

Because of the integration of advertising into our daily lives, we are constantly exposed to Level 2 advertising (the Fortune 500). And everyone assumes, based on years of passive observation, that's how marketing and advertising is done. That probably explains why so many people consider themselves advertising experts. People say, Hey, I've been submersed in it my entire life, so I certainly must know something about it. If you go to college and learn how to do advertising, you will be taught Level 2 advertising. And that's fine if you're working for a Level TWO business.

But Here's The Problem: most of the students who graduate with all these degrees in advertising and marketing don't know how to make money in the real world. You stick them in a Fortune 500 company's marketing department, and they might do okay, but if they don't have the 20, 50, or 100 year history of the company backing them up, along with the multi-million dollar or billion dollar advertising budget, it's more of a challenge for these young graduates to make money for the company. They don't know how to attract prospects in such a way that they take action. And that's crucial in getting the prospect to crossover the "Confidence Gap." They need to realize you offer a superior value. You need to make them come to this one conclusion,"I would have to be an absolute fool not to do business with anyone else but you regardless of price."

The rest tomorrow.

For more information SUBSCRIBE to our new weekly marketing newsletter. ]]> AdultB2B http://www.ynoteurope.com/blogs/adultb2b/359-youre-not-microsoft-coke-so-dont-do-what-they-do-part-3-adult-b2b-mkg-tip.html http://www.ynoteurope.com/blogs/adultb2b/358-youre-not-microsoft-coke-so-dont-do-what-they-do-part-2-adult-b2b-mkg-tip.html Thu, 16 Feb 2012 17:28:29 GMT

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You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do (Part 2)

Yesterday we talked about big businesses, how they advertise and why you shouldn't advertise that way. Here's more on that subject:

In the past 50 years, providing for the needs of people has been split into three groups. We now have three types of businesses that give people what they want.

Level ONE Business, surprisingly, is the biggest provider of services and products in this country - our government. Some of us would adamantly argue that our government has taken over our education system, transportation, safety & protection, our savings for retirement and distribution of food and clothing for over 15% of our population. Even many of the medical and legal services are closely controlled/provided by our government. Average business owners cannot compete in these markets, which control as much as 40% of our gross national product.

Level TWO Businesses are what we call the Fortune 500, which includes the top 1 to 5 thousand companies in the country. They're comprised of premier global majors with diverse growth portfolios such as Google, McDonald's, Wal-Mart, Microsoft, Coca Cola, etc. Some of the top Fortune 500 companies have portfolios of high quality assets and capabilities, and financial strength to generate enhanced value for their shareholders. We've been indoctrinated by years of advertising and social acceptance to buy from these companies. Any product or service that can be standardized and distributed to 80% of the population without changing the design or concept has been converted to a national brand name over the last 50 years. They have the financial resources to advertise all over the place; a million dollars here, half a million there. It takes a lot of money and time to build that kind of brand equity.

Level THREE Businesses include everybody else. Everything from start up businesses and mom and pop's, all the way up to companies that do hundreds of millions of dollars in annual sales. Level 3 companies cannot rely on broad based repetition-oriented advertising that builds brand awareness. It's not that Level 3 businesses can't or shouldn't build brand awareness. And it's not that they can't spend a lot of money on advertising. They just can't do it nationally on Fox, ABC, NBC, and CBS at $50,000 to millions per 30-second spot (you may remember that many of the dot com's tried and failed miserably). Level 3 businesses need to be more frugal with their marketing budget in order to create successful action-oriented advertising.

We'll continue this discussion tomorrow.

For more information SUBSCRIBE to our new weekly marketing newsletter. ]]> AdultB2B http://www.ynoteurope.com/blogs/adultb2b/358-youre-not-microsoft-coke-so-dont-do-what-they-do-part-2-adult-b2b-mkg-tip.html http://www.ynoteurope.com/blogs/adultb2b/357-youre-not-microsoft-coke-so-dont-do-what-they-do-adult-b2b-mkg-tip.html Wed, 15 Feb 2012 18:09:10 GMT

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You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do

The key to their success isn't necessarily based on how good they are (Inside Reality), but rather on massive advertising repetition. Microsoft, McDonald's, and Coca-Cola advertise for the sole purpose of building distribution and BRAND awareness. They do Image Advertising. Their ads attempt to marry a lifestyle feeling to their product so you'll get that same feeling when you buy.

For example, in 1997, Pepsi spent $1.24 billion in advertising, while Proctor & Gamble spent $2.743 billion. McDonald's spent $1.041 billion and General Motors spent a whopping $3.087 billion! That's why Chevy could hum the tune "like a rock, like a rock, like a rock" and it worked. If you spend over a BILLION dollars, you'll get stellar results too! Here's a stat that might surprise you: Do you know how many billboards Coca Cola had along American Roads way back in 1930? A thousand? 10,000? 100,000? Try 300,000! That same year they also had over 20,000 building walls painted with their logo, over 5 million soda glasses with their name printed on them, and over 400 million newspaper and magazine advertising impressions...in 1930! See, it takes time and money to really build that kind of brand awareness and it can work great for your advertising and marketing if you are fortunate enough to have a marketing budget of over $100 million a year.

99% Of Most Advertising Is Nothing But A Huge Jumble Of Hyperbole, Fluff And Unbelievable Platitudes With Black-Hole Nothing Words!

You'll hear words like: best service, biggest, most professional, highest quality, most reliable, speedy, convenient and lowest prices. And you'll hear phrases such as: "We're number one"...well, Whoop Dee Do. Number one in whose eyes? These mindless words and phases do absolutely nothing to communicate why you're the best deal. Why you're an exceptional value. Why or how you solve the problems that nobody else solves.

But most businesses go on year after year yawning these verbal platitudes that do nothing more than get their name out there, if that. Why would anyone want to waste marketing dollars that hardly says anything to anyone? It's because the majority of us have been obediently trained (from the wrong sources) on how to advertise.

We'll get into this subject more tomorrow.

For more information [URL="htt ]]> AdultB2B http://www.ynoteurope.com/blogs/adultb2b/357-youre-not-microsoft-coke-so-dont-do-what-they-do-adult-b2b-mkg-tip.html http://www.ynoteurope.com/blogs/adultb2b/356-use-educational-spectrum-increase-sales-part-3-adult-b2b-marketing-tip.html Tue, 14 Feb 2012 19:26:09 GMT

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Use "The Educational Spectrum" And You'll Increase Sales - Part 3

Here's more on the educational spectrum:

Telemarketing and direct mail are the worst methods of finding hot prospects. It's like fishing with a spear. You look and look and look for that one prospect that just happens to be to the end of the educational spectrum - one who just happens to be ready to buy. Can you imagine trying to sell your car by telemarketing? "Hello, my name is Bob. I've got a beautiful 1994 Cadillac STS for sale. Low mileage. Great condition. Only $27,500. Have you been thinking about a Cadillac?" Now that would be an exercise in futility!

I know what you're thinking now. "But lots of people use telemarketing and direct mail very successfully. It can't be that bad, can it?" I just said it was the worst way to find hot prospects. These two marketing methods are, however, highly recommended for another reason: you can target your market very effectively. In other words, you can choose a list of people or companies that are likely to be current users or potential users of what you're selling.

Here's how to weave your telemarketers' efforts into a big net - keeping in mind the idea of the educational spectrum. Use this telemarketing pitch (for business to business): "Hi, this is Bill over at Widget & Digits. We've got a special on Widgets this week, but I know you probably hate to talk to telemarketers. So if you don't mind, I'll just email you over some information real quick so you can get back to what you were doing." Use this pitch to gather the names and e mail addresses of every single possible prospect you can think of.

Now you can own your marketplace. Don't worry about those who aren't interested right now. Your job is to periodically send these people email or direct mail that do what? Educate. Over the course of time, you will get enough fish in your net that you'll find plenty of keepers. The key is to consistently keep feeding them new and relevant information. Example: Why do you think you are getting our tips every day or our newsletter every week? This stuff works.

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Use "The Educational Spectrum" And You'll Increase Sales - Part 2

Last week we started a discussion of the educational spectrum. Here's more:

I was talking to a client some time ago that used telemarketing as a major source of driving in new business. He wanted to increase his telemarketers' closing ratio, so he came to me for ideas. After reviewing the pitch they were using, I concluded that it was fine...no major changes needed to happen. Frustrated, the client threw up his hands and said, "That's it, then? I'm getting all the possible sales? I sure thought that my product had a lot bigger market potential than the results we're seeing now."

So I asked him the same question I always ask every client: "What are you doing to follow up on the prospects that 1) don't buy now and 2) aren't interested?" The response was equally as familiar. He said they put those that don't buy now in a database and call them every 30 days for 3 months...at which point they get dropped if they don't buy.

As for those that just aren't interested..."Nothing. They're not interested! Why would I waste time on them? There's an old saying that you should spend time polishing cherries, not pits!" Let me add one comment: my client's average customer was worth thousands of dollars in profit per transaction. Just improving the telemarketer's pitch was not where the effort needed to be spent.

What my client needed to understand was why customers were not buying....why they were saying no. The answer is what we call the "educational spectrum." There is an educational process from the moment a prospect begins thinking about buying your product or service to the point when he actually puts out his hard earned cash.

Most marketers concentrate 99% of their efforts on finding and selling to prospects that are at the very end of the spectrum and ready to buy right now. These are what we call ripe cherries. You can attract them to your business by placing ads where hot prospects will be going to do their comparison shopping. Just remember that all of your competitors will also be there with their buckets looking for big, fat, red cherries.

More tomorrow.

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