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Have Something Good To Say

The most critical element of advertising sounds pretty simple - have something good to say. But, if you don't get this right, you can just forget about everything else...because your advertising will fail miserably without something good to say.

The great business philosopher Jim Rohn probably summed it up best in his lecture about communications. He was talking about personal communications, not about advertising, but the principles are identical. ...

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THE MARKETING EQUATION (Part 4)

Educate

Now that the prospect has been successfully interrupted and engaged, your job as marketer is to become the facilitator of information–-the fountain from whence all knowledge flows when it comes to figuring out how to buy what you sell.

You’ve got to give them enough information–-quantified, specific, delineated information–-that they feel like they understand the important and relevant issues. They need to feel ...

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THE MARKETING EQUATION (Part 3)

Recently I talked about how John Smith's brain works. Here is more information about what makes for successful marketing that's relevant to the prospect, or John
Smith:

Activators & Hot Buttons

ACTIVATORS

An activator is anything that snaps a person out of Alpha Mode and into Beta. Anytime something familiar, unusual, or problematic enters the Reticular Activator, the brain becomes “activated,” ...

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THE MARKETING EQUATION (Part 2)

Recently I talked about the marketing equation (interrupt, engage, educate and offer). This is why this works:

How John Smith’s Brain Works - 3 Major concepts: RETICULAR ACTIVATOR, ALPHA MODE AND BETA MODE

Alpha Mode is when you automatically run patterns that allow your brain to habitually perform tasks without any conscious effort. Have you ever driven to work and realized when you got there you hadn’t consciously seen ...

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How To Make Every Ad Work Every Time

THE MARKETING EQUATION

Human nature demands that buyers always want to make the best decision possible. Marketing and advertising should get the attention of the target market, facilitate their decision making process, and lower the risk of taking the next step in the selling process. The process for accomplishing this is exactly the same every single time for every kind of business. Just like 2 + 2 always equals 4, the marketing ...