EnglishEncode and serve your pages as Unicode
If you are planning on localizing your site into different languages than the best encoding you should choose for your web pages is Unicode. Unicode is a kind of numeric presentation of characters that is two bytes and so can contain up to 65535 characters to show. There are no currently spoken languages that have more than 65,535 characters, so by using Unicode as your codepage you should not run into problems with characters not displaying.
EnglishHow To Put Together a Press Release - Part 3
Here's the 3rd and final installment about writing press releases:
Follow The Marketing Equation
Writing a press release is basically like writing an ad without worrying about ad layout, graphics, design, etc. Although it may not look like a normal ad, it MUST still follow the marketing equation if you want it to get read and used. Looking at the sample template I provided yesterday, you will notice the headline
EnglishThe following Tech Positions are currently Open in Toronto, No Relocation assistance, must be a Canadian Resident. For complete job profile go to www.xindustryjobs.blogspot.com look under CA Positions!
Business Analyst, Toronto, In House
Assistant Technical Director, Toronto, IN House
Quality Assurance Manager, Toronto, In House
EnglishHow To Put Together a Press Release - Part 2
Friday we talked about putting together a press release. Here's more:
Other General Formatting Tips
Keep your release to about 1 page (or a maximum of 2 pages).
Number your pages 1 of 2, 2 of 2, etc.
Use active verbs.
Do not use excessive adjectives they sound like hype.
Use bold headlines.
Break up your paragraphs
EnglishHOW TO PUT TOGETHER A PRESS RELEASE
Weve all heard of press releases, but how many of us actually know what they are or when and how to use them to our advantage?
A press release is a newsworthy story about your business that you submit to various media newspapers, radio, television, magazines, etc. If they are interested in your story, they may call to interview you or just run your press release in their particular medium.
Since most people may