YNOT EUROPE – Gian Carlo Scalisi and Carmen Lumina, both veterans of the adult mobile space, have launched a new venture that offers content publishers and affiliates in the mobile sector help in monetizing their operations.
Bitter Strawberry Holdings Inc., based on the island of Mahé in the Seychelles, calls its first product a truly independent traffic network. According to a spokesperson, the parent company owns no properties of its own, thereby allaying concerns that corporate nepotism might influence performance.
Instead, Bitter Strawberry represents others’ offers in more than 60 countries worldwide. Benefits of the proprietary system include pay-per-sale and revenue-sharing options; payments via wire transfer, Paxum and Payoneer; real-time performance statistics, and re-direct scripts.
Scalisi and Lumina, who in January launched the virtual-reality casual-dating venture LabelSex, previously served in the upper echelons at Swiss mobile affiliate program Brokerbabe.
“I'm proud to be part of this group who led Brokerbabe to its success,” Scalisi said. “We put a lot of time and energy and original thinking into it. We have given all our experience, knowledge and energy to the company, and we had the luck to meet many great people from the industry and establish great friendships. We didn’t separate ourselves from Brokerbabe because of any lack of enthusiasm for the concept, but because it was time, after so many years in the industry, to take the challenge and develop our own ideas and concepts.”
Lumina added, “We wish the best of luck to all the BrokerBabe team, and we are confident they will continue reaching great results. We will continue to collaborate with them, as our businesses will be complementary.”