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Does your website accept cash?
Whilst there has been an explosion of various forms of e-billing in recent years, most of these are powered by plastic and cash still remains the preferred form of money in the eyes of most people: it’s tangible, government backed, and guaranteed to be accepted with a smile at most points of sale throughout the world.
However, despite the public’s love affair with it, cash clearly has some drawbacks: checking in to a hotel or hiring a car can be difficult, and it is clearly not suitable for e-commerce – or is it?
Well, thanks to a patented payment mechanism powered by UK billing company www.ukash.com now it is - customers can now pay by cash at over 320,000 physical issuing points such as convenience stores and gas stations in return for a secure and unique 19-digit number which assures payment when it is presented online.
Currently available in 26 countries worldwide, Ukash is the largest global prepaid cash collection network in the world. In the past year, the company has expanded into Australia, South and North America, a number of new European territories, and more recently, China.
Such billing is ideal for those who wish to shop online but either do not have a bank account/credit/debit card or belong to the growing army of people who are fearful of becoming a victim of credit card fraud or identity theft.
Moreover, since the payment is pre-paid, it is therefore guaranteed free of any chargebacks, allowing webmasters to start reaching this viable and potentially very lucrative market of card adverse customers, which is currently being overlooked by the vast majority of websites.
Other USP’s of note include: no registration needed by customers, hence one less barrier for them to start using it. Furthermore, customers can get change: if the value of the transaction is less than the customer’s Ukash value, they will receive a new Ukash number, value and expiry date.
Such billing is proving popular with a growing army of digitally nervous customers: it’s secure and anonymous. Moreover, research conducted by the company has shown that the vast majority of Ukash users already have a bank or credit card, but would prefer not to use them online.
Whilst various forms of online processing are now available, cash is still king with many people which is why this product is unique in the payments market as it enables customers to transact with Cash online, discreetly and securely with absolutely no risk to the merchants. Moreover, it will effectively open the door to all of the cash consumers within Europe and elsewhere, bridging the gap between your product and previously unattainable consumers.
Marc Jarrett
www.emjayconsultancy.com
alternative billing consultant
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Originally Posted by Dugan
