BARCELONA, Spain – From April 1 through April 30, ExoClick will return 50 percent of every $1,000/€1,000 investment in native advertising on the network. The credit may be spent on ExoClick traffic during May.

“This is an ideal opportunity for advertisers and affiliates to test out ExoClick’s new native advertising format,” said founder and Chief Executive Officer Benjamin Fonzé. “As with any ad format, it is a case of optimising and testing before seeing results. By lessening the financial burden of the initial testing with our 50-percent cash back promotion, it is an excellent, risk-free way to really experiment and learn how to use native advertising, so advertisers can see the benefits this ad format brings to consumer engagement and driving conversions.

“ExoClick’s platform has many optimization tools available to really help advertisers reach their audience using native advertising,” he continued. “These include deep targeting features, behavioural retargeting, automation processes using our platform API and our ‘offers’ feature, which can be used to test different landing pages and optimise traffic distribution for the landing page that converts the best. Specifically for native advertising, when an advertiser uploads several different images, our algorithm will automatically optimize which ones to display based on the best [click-through rate].”

Detailed information about native advertising, plus a full platform walkthrough and tips, may be found here.