This May, HOWL, the unapologetically bold lube and queer party brand is making its European debut at Barcelona trade show EroSpain following on from the colossal success of their crowdfunding raise.

Since launching in the UK last year, Howl has captured the imagination of a new generation of pleasure-seekers. With its signature line of premium, water-based and silicone-based CBD lubricants, the brand blends sexual wellness innovation with events tailored for inclusivity and connection.

The crowdfunding campaign, led by drag race royalty Bimini, secured an impressive 92% of its funding target since going public two weeks ago. This funding was backed by the queer community, keen to join the revolution HOWL is starting.

Founder Samuel Doeuk says: “HOWL is so much more than just a personal lubricant; it’s a movement designed to dismantle shame, champion pleasure, and build community through great products and incredible experiences that celebrate queer joy and sexual liberation. Our mission is crystal clear: to provide pleasure without shame.”

From hosting sell-out LGBTQ+ raves and kink-positive events to attracting attention from retailers like Selfridges and collaborating with pop royalty like Jade Thirlwall, Howl is proving that there’s serious demand for a brand that puts pleasure and inclusivity front and centre. The support they have received from the crowdfunding further solidifies the gap in the market for this new cutting-edge brand.

Commenting on the brand mission and fundraising campaign, the drag superstar said: “A world without shame would be a Garden of Eden—happy, free, and far less binary. None of us are the same sexual beings we were at sixteen; we evolve, experiment, and discover what we truly like. If everyone embraced that openness, I swear the planet would be a better place – honestly, the whole world would improve if people just had more good sex.”

“We’re never taught to invest, especially as working-class queer people, yet that’s exactly how we break into – and take over – the corporate sphere. Supporting queer-owned businesses like HOWL isn’t just smart; it’s revolutionary. Until we dismantle the patriarchy, the most rock-and-roll move is to use capitalism against itself and fund our own liberation.”

EroSpain marks Howl’s first-ever trade show appearance, a significant milestone in the company’s expansion into European markets.

Visitors can find Samuel and the Howl team at Booth 310-3 throughout the event.

For more information on the brand, or to get involved in the crowdfunding campaign, visit Republic.

For press enquiries, contact: bryony@littleleaf.agency
For Sales & Events Enquiries, contact: wholesale@howlworldwide.com