pjur and ABS are continuing their successful partnership with a high-impact window display promotion in collaboration with Prowler in Soho, London. On site, customers can pick up sachet cards to take part directly in pjur’s 30th anniversary raffle. The campaign is complemented by placements in Prowler and Simply Pleasure magazines. At the centre of the window display is the

pjur BACK DOOR product line.

pjur thanks Prowler and distribution partner ABS for the successful implementation. “We are looking forward to the coming months and to the success of this campaign,” says Alexander Giebel, CEO and founder of pjur. “Our presence at Prowler increases our visibility with a relevant customer group and underscores the importance of our anniversary motto, QUALITY ALWAYS WINS.”

30 Years of pjur: Raffles for Consumers and the Trade

With Celebrate & Win, consumers have the chance to win one of five cash prizes worth €3,000 by sending a personal birthday message to pjur. Participation is online, with all necessary information provided on the sachet cards. In parallel, Support & Win is aimed at the trade: retailers who actively promote the campaign using POS materials can win one of five prizes worth €2,000.

About Prowler

Prowler is an established LGBTQIA+ retailer in the heart of Soho, London. Since 1997, it has been a trusted destination for the community and visitors alike, known for its broad product range and inclusive atmosphere.

Prowler is located at 5–7 Brewer Street, London W1F 0RF.