Ad Network Expands its Carrier Connections

ExoClickBARCELONA – After months of technical integration, an adult advertising network has expanded its global mobile carrier targeting to more than 300 carriers and their on-deck billing mechanisms. The carriers are located in Europe, North America, South America, Africa, Asia and Australia.

The platform upgrade enables ExoClick to update carrier IP information in real-time. New carriers appear in both advertiser and publisher statistics so conversions and traffic can be analysed for performance and further fine-tuning of campaigns.

“Territories like LatAm and APAC are key emerging markets for us, especially within the mobile arena,” Global Sales Director Richard Cottrell said. “According to the World Bank’s ‘Global Financial Inclusion Index,’ more than 60 percent of adults — some 250 million people — in Latin America and the Caribbean remain unbanked and are unable to access plastic, cheques, credit or other forms of banking tools. For this reason, ExoClick has substantially increased its network with carriers in these territories in order to be able to offer advertisers a way to monetise these 250 million people with targeted offers like one-click carrier billing.”

According to founder and Chief Executive Oficer Benjamin Fonzé, the upgrade also simplified the network’s client admin section, adding multi-selection lists for choosing countries and their respective mobile carriers.

“We are very excited about this improved feature,” Fonzé said. “Previously, we had good coverage with IP ranges in 43 countries. Now, with our new, exclusive database, we have greatly improved our competitive edge.

“Three-G/4G carrier billing is a major revenue driver because of its ease of making a purchase,” he continued. “Furthermore, it has become increasingly crucial for advertisers to target mobile carriers in order to generate a higher [return on investment], which of course, in turn, increases publisher earnings.”

For more information about the new system, which has the capacity to support more than 1,000 mobile carriers, visit


Marty O'Brien

Raised in the Appalachian Mountains of Kentucky, Marty O'Brien was the first of the O'Brien clan to obtain a college degree. A former sports journalist, O'Brien got a peek at the inner workings of the adult entertainment industry while on an assignment to cover the Los Angeles Lakers. He joined the YNOT editorial team in late 2010 and now specializes in technology , business news and ogling starlets.

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