Bing, AdWords Changes Bring Opportunity

DartsBARCELONA, Spain – While adult webmasters see a temporary downturn in revenues as a result of recently announced changes to both Bing’s search policies and Google’s AdWords advertising platform, adult advertising networks are projecting increases in both clients and revenues for their businesses.

Microsoft plans to close its Bing Ad Express by the end of July, according to Marketing Drive. Bing Ad Express was meant to be an automated ad system to help businesses that didn’t have the time, money or expertise to manage paid search. Bing executives have said they believe automating the ad process removed important control from the campaigns that brands and businesses needed.

An exoClick spokesman said his company’s eight-year-old adult ad network obviates that concern by adding a human element to the equation.

“Unlike Bing and similar automated ad services, the ExoClick ad network offers the option of an additional resource in the form of a dedicated account manager based on eligibility and meeting certain criteria which can be reviewed on our website in our FAQs,” Global Sales Director Richard Cottrell said. “The account manager’s role is to advise clients on how to maximise the impact of their campaigns and help them scale their business.

“Additionally, ExoClick offers 24/7 customer service to answer any doubts or problems an advertiser or publisher may have,” he added.

In early June, AdWords announced it no longer will allow ads for adult products or services, nor will it allow AdWords users to place ads on adult websites.

“The Google AdWords announcement is a welcome move to help drive more business through our network,” exoClick founder and Chief Executive Officer Benjamin Fonzé said. “We have excellent sources of both mainstream traffic and mainstream publishers to help adult advertisers drive their revenues via our ad network platform.”


Marty O'Brien

Raised in the Appalachian Mountains of Kentucky, Marty O'Brien was the first of the O'Brien clan to obtain a college degree. A former sports journalist, O'Brien got a peek at the inner workings of the adult entertainment industry while on an assignment to cover the Los Angeles Lakers. He joined the YNOT editorial team in late 2010 and now specializes in technology , business news and ogling starlets.

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