Relationship Design Coach and Certified Sexpert Ally Iseman, CRC, founder of Passport 2 Pleasure, just hit 1.2 Million views in the first 24h of her recent collaboration with LADBible’s Muller MyProtein collab, a number that continues to grow.

This success shows all signs of how relationship and intimacy experts are needed in all sets: be it cinema, advertisement, or TV, and how mainstream media should be having honest conversations about sex and relationships, in a time where censorship is hitting all corners of the internet.

The collaboration had the aim of using an intimacy expert to decode LADBible’s dating lineups, whether they’re platonic pals or something more, to unpack the hidden semantics behind their behaviours, and assess their body language to give the audience an expert second opinion on the subtleties of this unusual first-date.

With this milestone, Ally Iseman is calling for the entertainment industry to add relationship coaching to reality-dating productions, cinema, as well as advertisement (before, during, and after filming), to protect participants’ well-being and promote healthier relationship models for millions of viewers.

“We aren’t being given the tools and skills we need to create the relationships we want and deserve. Look no further than the stories that shape us: fairy tales, Disney movies, and romcoms all end at the beginning of the relationship. Love is treated like a destination to get to, but a real Happily Ever After requires ongoing effort. That’s why I call it a relation-trip. “, Says Iseman