Network: ‘HTML5 Video Ads Encourage Clicks’

ExoClick video banner adsBARCELONAExoClick has launched a new ad format the company claims will increase conversions and give advertisers an edge over their competition. A spokesperson called the format, HTML5 video banners, “compelling.”

“We are the first adult ad network to offer this rich-media video banner ad format,” ExoClick founder and Chief Executive Officer Benjamin Fonzé said. “These ads are obviously very interesting, because they allow advertisers and affiliates to produce really creative content for their offers, which look much better than standard GIF banners. With playback optimisation, a large range of banner sizes and engaging content, we expect to see a much higher [click-through rate] and conversion rate with this new banner format.”

The video ads support MP4 with a maximum weight of 1.5Mb. With the correct compression, videos can be up to 30 seconds in length. Because the ads are created in HTML5, no player is required.

The new option can be found under Admin Panel > Advertisers > Campaigns.

Video banners have a much higher CTR than static images, according to Fonzé. They are especially useful for content producers, video-on-demand outlets and live-cam advertisers, he said. Publishers appreciate the way the ads are automatically displayed on their sites.

For security reasons, all video ads are hosted on ExoClick’s content delivery network, making them less likely to harbour malicious code than if they were hosted off-site.

“As ExoClick kicks off its 10th year, we continue to launch innovative platform features that help our advertiser clients achieve an even higher ROI. In addition, our constant reinvestment in our in-house technology ensures that we protect our publisher clients from malware and non-compliant advertising.”

Video banners may be created in the following sizes: 120×600, 160×600, 250×250, 300×50, 300×100, 300×250, 315×300, 468×60, 728×90.


Marty O'Brien

Raised in the Appalachian Mountains of Kentucky, Marty O'Brien was the first of the O'Brien clan to obtain a college degree. A former sports journalist, O'Brien got a peek at the inner workings of the adult entertainment industry while on an assignment to cover the Los Angeles Lakers. He joined the YNOT editorial team in late 2010 and now specializes in technology , business news and ogling starlets.

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