pjur is an official sponsor of the SEX NOW exhibition at the NRW-Forum Düsseldorf, bringing the brand and its products into an open dialogue about
modern intimacy. Running from September 5, 2025 to May 3, 2026, the exhibition combines art, media, and talks.

Playground of Modern Intimacy

In ten themed spaces, more than 400 objects will be showcased, ranging from latex fashion to AI sex dolls. Visitors will immerse themselves in desire, power, bodies, queerness, sextech, and future visions of intimacy. Highlights include the Fluffy Library, an ASMR installation with a tantra bed, interactive Sexoscope stations, PorYes films, femtasy audio plays, as well as formats exploring virtual relationships and AI toys.

A Shared Spirit

“We want this exhibition to spark an open, humorous and forward-looking discourse about sex,” says Alain Bieber, Artistic Director of the NRW-Forum. Alexander Giebel, CEO and founder of pjur, adds: “SEX NOW shares core values with pjur: education, empowerment, diversity, and innovation. Our partnership demonstrates how modern, open intimacy can be shaped responsibly.” In addition to being featured as an exhibition piece, pjur contributes to SEX NOW in various ways: by distributing sachet cards to visitors at selected happenings, by making products available in the museum shop, and through a panel talk with Alexander Giebel in April 2026.