WAKEFIELD, England – American pleasure product manufacturer PHS International has named Planet Earth a preferred distributor of the award-winning M2M brand of intimate products for gay men.

Planet Earth will debut a collection of M2M’s 100 bestselling items at the upcoming ETO trade show June 12-13 in Birmingham, England. A spokesperson said the distributor will devote significant time and energy during the show demonstrating the value of marketing to the gay male market.

“Planet Earth has made a special commitment to bring our customers the best of the best from across the pond, and PHS’s historic roots in the gay market made M2M a perfect fit for us,” Planet Earth Chief Executive Officer Paul Boote said. “PHS truly understands the gay male consumer. M2M caters to their unique needs and desires, which makes it a top performer on the sales floor. We look forward to a fruitful partnership with the PHS team and supporting our customers with this important product line.”

Founded 20 years ago by a gay male couple that continues to lead the company’s day-to-day operations, PHS is a pioneer in the gay pleasure products space. The company’s M2M line comprises a fully packaged and merchandised selection of products with a special focus on BDSM and cock-and-ball toys.

“We are so pleased to have partnered with Planet Earth to expand M2M’s reach into new international markets,” PHS General Manger Michael Merrill said. “The value of having Paul [Boote] and his team work as brand ambassadors throughout the UK and Europe is immense, as they have a unique understanding of our core demographic. It’s an honor to have the support of such a trusted distributor.”