Sales & Marketing

To Buy or Not to Buy

By Erika Icon YNOT EUROPE – A few weeks ago, something I wrote got a huge amount of Twitter action. […]

Don’t Kill the Bird that Laid the Golden Egg

By Erika Icon YNOT EUROPE – As a publicist and somewhat of a social media expert, I spend a lot […]

A Step-by-Step Guide to Creating Successful Ads

By M. Christian YNOT EUROPE – The cliché is true: Time is money. Perhaps nothing illustrates the concept better than […]

A Shout or a Whisper: The Realities of Publicity

By M.Christian YNOT EUROPE – Let’s face it: No business, adult or otherwise, can make a dime if no one […]

‘Retargeting’ Site Visitors can Boost Sales

YNOT EUROPE – “Retargeting” is a hot buzzword in the mainstream advertising game. Essentially, the tactic involves repeatedly exposing consumers […]

Putting Your Ad Dollars Where Your Customers Are

By DatingFactory Marketing Team YNOT EUROPE – One of the appealing things about Google AdWords is the ability to control […]

Converting Visitors into Paying Customers

By AJ Hall YNOT EUROPE – For decades, marketers have known lowering perceived risk increases sales. Whether a company offers […]

Tour Variety Produces Better Conversions

By AJ Hall YNOT EUROPE – Tours are never perfect. What works for some visitors doesn’t work for others.

Experts’ Top Predictions for Mobile Adult in 2012

By Julia Dimambro YNOT EUROPE – What will make the big waves — and bucks — in mobile adult entertainment […]

Feature-Limited Trials Convert

By AJ Hall YNOT EUROPE – For decades marketers have known that low risk increases sales. Whether the offer is […]