Targeting India’s Mobile Population

IndiaCellphoneBARCELONA, Spain – An advertising network serving the adult entertainment industry has expanded its services to include carriers in India, Indonesia and Malaysia.

ExoClick’s network now allows advertisers to target mobile devices via Airtel, Tata, Vodafone and Idea in India; XL in Indonesia, and Maxis in Malaysia.

“Asia is a key emerging market,” Global Sales Director Richard Cottrell said. “IDC recently reported that India is the highest growing market in Asia Pacific with a year-on-year smartphone shipment growth of over 186 percent in the first quarter of 2014.

“The vast majority of the country’s user base migrated to smartphones from feature phones, and as a result, the Indian smartphone market outshone other emerging markets like China, which registered a year-on-year growth of 31 percent in the first quarter of 2014,” he added.


Marty O'Brien

Raised in the Appalachian Mountains of Kentucky, Marty O'Brien was the first of the O'Brien clan to obtain a college degree. A former sports journalist, O'Brien got a peek at the inner workings of the adult entertainment industry while on an assignment to cover the Los Angeles Lakers. He joined the YNOT editorial team in late 2010 and now specializes in technology , business news and ogling starlets.

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