V3 Admin Gives Ad Clients More Data

ExoClickBARCELONA, Spain – Several enhancements to the administrative interface at an adult industry traffic network provide clients access to bigger, better data for managing campaigns.

Developers at ExoClick said Version 3 gives both advertisers and publishers new analysis tools that enable data mining at macro- and micro-data levels. Segmented information about traffic sources and conversions allow better optimization of campaigns, platforms and revenues, they said.

The range of reporting tools facilitates analysis of clicks, impressions, click-through ratios, eCPM, ad zones, earnings and costs which can then be filtered by:

  • Date.
  • Country.
  • Statistical variation.
  • Website.
  • Consumer device and operating system.
  • Browser.
  • Language.
  • Category.
  • Mobile Carrier.

Each analysis is displayed and sortable in columns and segmented pie charts, which enable quick data overviews. For detailed reporting, clients may export data to Excel spreadsheets.

“This comprehensive version update is part of an ambitious development plan,” ExoClick founder and Chief Executive Officer Benjamin Fonzé said. “We have invested significantly in hardware and technology to seamlessly migrate all of our systems to a new big-data infrastructure. ExoClick’s advertisers and publishers now have unprecedented access to big-data sources, giving them flexibility and knowledge both in terms of campaign targeting and publisher platform performance.”

In order to implement the enhancements, ExoClick had to update the underlying platform. The proprietary system now produces up-­to-­the-minute statistics with data refreshing every 60 seconds.

The company also added language translations to the admin panel, which now may be viewed in English, Spanish, French, German, Russian, Italian and Portuguese.

“Transparency has always been one of our core values,” Fonzé said. “We want to give our clients all the tools and data they need to increase their revenues and run their businesses successfully. This is only the first step of many new features that will be released in the coming months.”

For more information, visit ExoClick.com.


Marty O'Brien

Raised in the Appalachian Mountains of Kentucky, Marty O'Brien was the first of the O'Brien clan to obtain a college degree. A former sports journalist, O'Brien got a peek at the inner workings of the adult entertainment industry while on an assignment to cover the Los Angeles Lakers. He joined the YNOT editorial team in late 2010 and now specializes in technology , business news and ogling starlets.

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