Scottish webcam duo Callum and Cole have pledged to donate 100% of the tips received from their first charity stream on to Pineapple Support, the industry’s leading mental health non-profit. The two-hour charity stream will take place at 7.30pm GMT on Saturday November 16th.

“On Saturday the 16th of November, we are doing our first ever charity stream on Chaturbate and donating 100% of the tips received to Pineapple Support,” say Callum.

His partner, Cole hopes other cam performers see this campaign and help make it a trend. “We’re also calling for other models to do the same. Join us and donate a stream to Pineapple.”

Pineapple Support CEO Leya Tanit says that grassroots initiatives like Callum and Cole’s is crucial to the long-term success of Pineapple Support:

“While we’ve been really blessed to have support from major producers and platforms in this industry, projects like Callum and Cole’s are at the very heart of what we do — building support networks for performers, from people who understand what they’re going through. Campaigns like these not only help raise money, they destigmatize mental health, and raise awareness about our services. I’m in awe of Callum and Cole.”

Pineapple Support has worked steadily to expand its services for webcam performers everywhere. A recent partnership with The Webcam Lab has enabled the organization to provide free therapy to cam models across Colombia.

Pineapple Support was launched in 2018 by Tanit, in response to a string of losses in the adult industry from depression and other mental illness. The organisation, which is a registered 501(c)3 non-profit in the United State and a registered charity in the UK, has so far connected over four hundred adult performers to mental health services; including free and low-cost, therapy, counseling and emotional support.