SYDNEY – In 2006, Nadiah Kanawaty launched Cocksox after noticing a need in the men’s underwear and swimwear market for high quality, sexy designs. The New South Wales-based line features the tech-advanced fabric Supplex, a soft, breathable material that holds its shape well and contains Lycra for comfort. Styles range from traditional boxers and briefs to mesh slingshots.

Now the company has expanded its reach far beyond Australia’s shores by entering a distribution arrangement with American wholesaler Eldorado.

“We are very excited to partner with Eldorado for the distribution of the Cocksox range to its customers,” said Hannah Kanawaty, sales and marketing manager for Cocksox. “As a leading specialist in the adult and lingerie markets, we believe that Eldorado is the ideal partner to expand the reach of the Cocksox brand to a broad range of retailers.

“Eldorado’s experience and reputation within the industry for standards, customer service and quality was of the utmost importance to us when deciding to enter into this partnership,” Kanawaty continued. “Through this relationship, we look forward to our vibrant range of sexy and enhancing men’s underwear being accessible to a diverse selection of stores.”

According to Crystal Garcia, an apparel buyer for Eldorado, Cocksox designs are both sexy and comfortable.

“I am very excited to have Cocksox as an addition to the Eldorado line,” Garcia said. “Cocksox offers men a flattering and enhancing thong, because guys want to look good and feel sexy too.”