JuicyAds launches IP Targeting, Browser Targeting

JuicyAds now supports full IP targeting across both banner ads and pop-under ads.JuicyAds now supports full IP targeting across both banner ads and pop-under ads.

IP targeting allows advertisers to specify specific IPs or IP ranges on which their campaigns will appear. Users with other IP addresses will be unable to view the campaigns. The solution is aimed at those looking to implement restricted carrier targeting using their own IP database.

According to JuicyAds founder and Chief Executive Officer Juicy Jay, the system allows affiliates, media buyers and advertisers to improve return on investment by targeting only the very specific subset of people allowed to see specific offers. This type of mobile offer is highly popular on CPA networks, and it’s possible to acquire IP ranges directly from the affiliate programs as well, he said.

“Our IP-targeting solution is perfect for advertisers who want complete control over the intended audience for their ads,” he said. “I have spoken to advertisers who say that ROIs change dramatically when IP targeting is added to their campaigns. Our initial beta testers described the targeting as 99.99-percent accurate, so we really nailed it.”

Full carrier targeting with more than 3,000 unique mobile carriers is available on JuicyAds for pop-under advertisers. The feature has not been released for banners, but the pop-under update allows clients to carrier-target using their own conversion data and known well-performing IPs. Packaged solutions for carrier targeting sometimes contain errors, and IP ranges are changing all the time and need to be kept up to date. Juicy Jay said the company plans to release packaged “ready-out-of-the-box” carrier targeting for its banners in the coming months.

In addition to IP targeting, the company also has added browser targeting across all traffic types, including banner ads and pop-under ads. Powerful S2S performance and conversion tracking and day-of-the-week targeting also were added recently.

JuicyAds is a 20-time award-winning traffic service specializing in banner ads, pop-unders and its new LiquidFire Mobile Performance Network. The company offers fully managed campaigns by industry veterans, as well as a self-service platform.

For more information, visit JuicyAds.com.


Marty O'Brien

Raised in the Appalachian Mountains of Kentucky, Marty O'Brien was the first of the O'Brien clan to obtain a college degree. A former sports journalist, O'Brien got a peek at the inner workings of the adult entertainment industry while on an assignment to cover the Los Angeles Lakers. He joined the YNOT editorial team in late 2010 and now specializes in technology , business news and ogling starlets.

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