Porn Billing is Lucrative for Irish Firm

MindGeek trafficDUBLIN – Ever wondered how much money churns through the adult internet annually? Here’s an indicator: During its first two years in business (2012-2014), Dublin-based MG Billing Ireland Ltd. generated nearly $400 million in revenue as a third-party biller for a single company’s adult websites.

That company is MindGeek, a global giant with subsidiaries including the studios Digital Playground, Reality Kings, Brazzers and Twistys; tube sites RedTube, Xtube, PornHub and YouPorn; and broadcast operations Playboy TV, Playboy Plus and Spice. Together, MindGeek’s online properties garner an estimated 1.7 billion page views per month; four of the company’s tube sites consistently rank among the top 20 online properties in traffic-generation, according to SimilarWeb.

MindGeek also has operating agreements with companies including Playboy and Really Useful Ltd., and operates a games division in the non-adult space.

MG Billing is a MindGeek subsidiary. The company processes hundreds of thousands of website subscriptions monthly — with a staff of 15.

Headquartered in Luxembourg, MindGeek maintains offices in Bucharest, Romania; Nicosia, Cyprus; Hamburg, Germany; and London, but the Irish office was the company’s first move into a technology center. Since then, it has opened an office in California’s Silicon Valley, right down the street from Facebook.

 

Marty O'Brien

Marty O'Brien

Raised in the Appalachian Mountains of Kentucky, Marty O'Brien was the first of the O'Brien clan to obtain a college degree. A former sports journalist, O'Brien got a peek at the inner workings of the adult entertainment industry while on an assignment to cover the Los Angeles Lakers. He joined the YNOT editorial team in late 2010 and now specializes in technology , business news and ogling starlets.

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