Although HoneysPlace.com, the eponymous website belonging to pleasure products wholesaler Honey’s Place, has been upgraded several times since its launch in 2000, the most recent facelift represents a complete reboot. Designers set out specifically to accomplish tasks that would make the virtual showroom faster to load, less cluttered and responsive on mobile devices.

The result is a clean, fresh new look with a modern design that allows customers to find what they need more quickly, according to the company’s technology director.

“When we started this project, we decided from the beginning to make our new site more familiar to our customers by adapting the best-practices of large e-commerce sites,” Erik Van Riper said. “This allows our customers to use the website like they would any other retail website and not have any learning curve to slow them down.

“We also want to save our customers time,” he added. “So implementing single-screen quick-order pages with full instant search, for example, may have taken us longer to implement but was certainly worth the extra effort. We are thrilled with the response from our customers. They are full of ideas that we can quickly implement, which makes them know that they are valued.”

In addition to responsive design and the ability to place orders on a single screen, Honey’s Place’s new site allows bar-code ordering.

“Customers now can use a bar code scanner to scan in their orders in the Quick Order section,” Van Riper said. “They will only need to enter in the quantity needed after scanning each product.”

To make order tracking more convenient, customers may organize more than 400 different report combinations to provide information in the way that makes the most sense for their operations. The reports may be exported in a variety of formats. Orders may be imported in a variety of formats, as well.

“When building this site, we tried to implement features that would enhance the ordering and search process for both our brick-and-mortar retail customers and our e-commerce drop-shipping customers,” said Honey’s Place President and Chief Executive Officer Bonnie Feingold. “We listened to our customers, and through their feedback we created this amazing new website. It was important that the site was created to be more than a website, but also a useful tool, which we achieved by adding features such as advanced reports and easy importing of orders. We will continue to implement new features and reports which are expected to launch in the near future.

“I am extremely proud of the new and improved HoneysPlace.com,” she continued. “We’ve stayed in business over 22 years by listening to our customers while innovating and adapting to new technologies.”