YNOT EUROPE – Gibraltar-based Neostrata Ltd., parent company of gay affiliate programs HunkMoney, BritishBucks and LatinoBucks, has partnered with European merchant services provider Webbilling to offer new direct-debit payment options for French and Italian consumers.

“We have been working closely with Webbilling for about a year now, offering their alternative payment solutions to select European markets with significant results, so we were thrilled to hear that Webbilling was now providing new alternative payment solutions for France and Italy,” said Neostrata owner Luke Hubert. “I got in touch with Webbilling immediately and we worked together to get these new payments options rolled out to all our pay sites in all three of our programs. And now, I believe we are the first all-gay programs to offer direct-debit billing solutions to France and Italy.”

Since much of the European population does not use credit cards for online purchases, Neostrata has worked to secure non-card solutions so its webmasters may capitalize on their European traffic, regardless the country of origin.

“We are excited to begin adding several countries to our direct-debit capability throughout 2011, beginning with the prime French market,” said Ines Petersen, Netherlands-based Webbilling’s global operations director. “Expanding our reach and coverage to enable HunkMoney, BritishBucks and LatinoBucks affiliates to convert all of their [European Union] traffic improves results for everyone.”

Webbilling.com offers monetization solutions for Germany, Austria, the Netherlands, the UK, Spain, Italy and France.