By G. Zisk Rice

LONDON – Gay adult content producer Eurocreme Group has promoted Steven Chinnery from general manager to managing director.

Chinnery joined the company in 2006 and is one of Eurocreme’s most senior team members. He is the life partner of Eurocreme Media and Events Manager Lee Redpath.

“It is a natural progression for Steven to take on the role as nanaging director here,” Chief Executive Officer Gavin Hay said. “In his time as general manager, he oversaw the group’s growth from one to five studios and was responsible for much of its steady financial growth. He understands totally that despite the world of adult entertainment being seen as something on the periphery, it is a business just like any other.

“The demands of new technology and keeping ahead of trends means a company such as ours needs a bright and able helmsman,” Hay continued. “Steven is that helmsman.”

Eurocreme Group encompasses the studios Alphamales, Eurocreme, Rawboys, World of Men and Bulldog. The parent company will celebrate its 10th anniversary May 30 with a gala event in London’s West End.