Lovehoney Takes Fifty Shades Down Under

Lovehoney Trade Sales Executive Jade Bawa is taking her show on the road a lot lately.GOLD COAST, AustraliaLovehoney Trade Sales Executive Jade Bawa is taking her show on the road a lot lately. Most recently, she visited Australia for Adultex, a three-day trade show for the pleasure products industry. Hosted by distributor Calvista, the show reportedly is the largest of its kind in the southern hemisphere.

Bawa showed off Motörhead – The Official Pleasure Collection, Mötley Crüe – The Official Pleasure Collection, Fifty Shades Darker – The Official Pleasure Collection and tokidoki x Lovehoney Pleasure Collection, along with Sqweel. She also drew attention to a brand-new Fifty Shades Darker acrylic display shelf and tokidoki x Lovehoney slat wall graphics.

Visitors to the stand were particularly taken by the tokidoki x Lovehoney Pleasure Collection, notably the effervescent tokidoki x Lovehoney bullets, Bawa said. Customers were rocked by the Motörhead vibrators, with many fans of the band flocking to admire the cool line-up of pleasure products.

“We are so pleased with the outcome of the show,” Bawa said. “The turnout was fantastic, and it was great to chat with existing and potential customers. The response to tokidoki x Lovehoney was phenomenal. People loved the vibrancy of the products.”

Calvista General Manager Roger Sheldon-Collins said buyers weren’t the only show attendees impressed with the Lovehoney products.

“It was great to see so many retailers interested in all the wonderful brands that Lovehoney stock, especially tokidoki and Lovehoney’s Official Pleasure Collection, as both these brands stood out to not only customers, but us, too,” he said.


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