Use Wi-Fi to Convert Mobile Traffic

BrokerBabePhoneGirlZURICH – Mobile data traffic generated by smartphones, feature phones and tablets will approach 197,000 petabytes (197 million terabytes) — or the equivalent of more than 10 billion Blu-ray movies — by 2019, according to Juniper Research. Only 41 percent of the data will be carried over cellular networks. The majority will be offloaded onto Wi-Fi networks.

BrokerBabe wants to be ahead of the wave.

“Monetizing mobile traffic over Wi-Fi isn’t the easiest task, but we’ve got our affiliates’ backs covered,” said Stefan Muehlbauer, director of marketing and sales for the mobile traffic monetization frm. “We’ve prepared special offers for several of the markets we’ve been working on already, as well as tapped into new markets such as China, which offers surprisingly high eCPMs for Android and iOS.”

According to Muehlbauer, Chinese Android traffic is worth 1.5 euros per thousand; iOS traffic pays 8 euros per thousand.

BrokerBabe converts mobile traffic using any operating system over Wi-Fi in Spain, Germany, the U.S., Canada and Australia. Two new markets seem especially promising, Muehlbauer said: China and the UK.

The company is adding more territories almost daily, he said.

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Marty O'Brien

Raised in the Appalachian Mountains of Kentucky, Marty O'Brien was the first of the O'Brien clan to obtain a college degree. A former sports journalist, O'Brien got a peek at the inner workings of the adult entertainment industry while on an assignment to cover the Los Angeles Lakers. He joined the YNOT editorial team in late 2010 and now specializes in technology , business news and ogling starlets.

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