YNOT EUROPE – The adult novelties game seems to be all about global expansion lately. In pursuit of that goal, California-based NS Novelties has opened a warehouse in Luxembourg in partnership with international brand-management company Lucom. In a joint statement, the companies indicated the move is designed to give European consumers “the same level of attention and benefits as [North American] consumers.”

“We couldn’t ask for a better sales agent than Lucom,” said Lavi Yedid, director of operations for NS Novelties. “They’ve spent years building relationships with customers and are positioned to reach those customers better than any other company in the European marketplace. Their extensive presence, advertisements, and general business practices are ideal for NS.”

Although NS Novelties, a sister company to adult studio New Sensations, is a relative newcomer in the novelty industry, the staff is experienced. According to President Scott Taylor, the company was built with the philosophy that while the market is saturated with thousands of products, demand continues to exist for items that are innovative in functionality, materials, design and presentation. His company pursues those goals, he said, concentrating on developing unique features that offer users new experiences.

A devotion to providing customer support and service was key to NSN’s reputation in the North American market. The challenge arose in providing the same level of support and service to European customers … and that’s where Lucom came in. Lucom’s service center model provided the solution, Yedid explained.

“Years of perfecting their craft, building relationships, attending trade shows in support of their distributors, employing multi-lingual sales personal and located centrally within the EU, Lucom is one of the most recognizable names in the industry,” he noted. “NSN plus Lucom equals the perfect solution. It was evident from the first meeting that both companies shared the same vision and attitude toward excellence. Lucom will be representing a company that is making huge strides within the adult marketplace, and NSN will be represented by a professional, well-managed consortium of unparalleled reputation and work ethics.

“With over 170 items already stocked and warehoused in Luxembourg, customers will now receive their orders more quickly, save money on shipping costs, and can keep smaller quantities of products at their stores, enjoying easier refills of their shelf and sales space,” he added. “All of these advantages will allow them to provide high-end products at an affordable cost.”

A Lucom representative called the partnership “a happy marriage of like-minded individuals who are comfortable with each other’s abilities and contribution to the growing business that lies ahead.”

“We’re excited to expand our brand-management services with such an iconic name as New Sensations,” said Andreas Tomasini, an account manager for Lucom. “The NS Novelties product line showcases a well-thought-out collection that incorporates clever design elements to provide a compelling offering to a wide range of consumers — something that any quality retailer should be happy to have on their shelves.”

The Lucom staff may be reached by phone (+352 267 408 13) or email.