LONDON – After a partner company decided to leave the industry earlier this year, affiliate program zBUCKz has re-launched the site the two of them operated together.

StraightMenXXX.com is the reincarnation of StraightRentBoys.com, which zBUCKz created in partnership with D&E productions in 2011. D&E was one of the first studios to produce “gay for pay” content. After creating more than 200 videos for the site, D&E severed the partnership to pursue other interests.

zBUCKz owner Danny Zeeman said taking the site in a new direction made sense.

“The site had really run its course, and I think David [of D&E] was burnt out filming it just as customers were burnt out on the premise, which had been done so many times,” Zeeman said. “Having said that, I believe there is still a large market out there for high-quality photography and [high-definition] videos of sexy masculine men, in both the gay and the for-women markets. Hopefully by focusing on hot men and high quality, we can breathe new life into the website and elevate the genre.”

According to Zeeman, the new site offers new marketing opportunities, a more modern, re-designed tour and a new content production team that is putting an emphasis on high-end photography and hunkier models. Conversions already have improved, he said.

ZBuckz will continue to offer content from D&E Productions for a few months as StraightMenXXX.com builds up an inventory of new, more professionally shot male glamour content.