COPENHAGEN, Denmark – A moving billboard nicknamed the Nuru Mobile is cruising the streets of Denmark, exposing residents to the sensual Japanese art of nuru massage.

The Nuru Mobile, a minivan skinned with life-size photographs of a barely clothed couple demonstrating nuru massage’s body-to-body technique, is a cooperative venture between the U.S. manufacturer of Mr. Nori’s Magic Gel and Danish entrepreneur Bjarne Storgaard. Storgaard plans to market the gel directly to consumers in their homes and to massage parlors.

Mr. Nori’s Magic Gel for nuru massage is a 98-percent natural combination of nori seaweed extract, chamomile, grape seeds and aloe vera. The product moisturizes while it provides the slippery feeling characteristic of nuru massage.

“Our authentic nuru gel formulated in the U.S. is transparent and tasteless, so you only enjoy a deliciously slippery experience that leaves your skin harmoniously hydrated after a sensual massage session,” said Orit Benzaquen, chief executive officer of Mr. Nori’s parent company, Beverly Hills, Calif.-based Nori Fields Co. Inc.

Michael Lina, CEO of Nori France S.R.L.—Nori Fields’s European business partner—was instrumental in establishing the Nuru Mobile, Benzaquen said. Lina and Storgaard met during the Nordic Erotic Expo in April, and a partnership developed after Storgaard evaluated samples of Mr. Nori’s Magic Gel.

“We had the pleasure of meeting Bjarne in person at the Nordic Erotic Expo,” Lina said. “The event provided an excellent opportunity to shake hands and finally put a face to the voice of the man we had been communicating with. Bjarne was already familiar with nuru massage, but he fell in love with our product in particular—which we were thrilled about.

“We are so excited that he shares our passion for spreading the word about Nuru,” Lina continued. “The Nuru Mobile will be the perfect way to reach customers in an intimate setting where they can really get the full experience.”

Magic Gel was established in 2008 by a husband-and-wife team in Los Angeles. For more information, visit MrNoriMagicGel.com.