YNOT EUROPE – Barcelona-based Cherry Media S.L. (parent company of Cherrysauce) and London-based American Mobile Ventures Ltd. have entered an exclusive partnership that will produce, develop and distribute more than two million unique digital content assets to mobile devices.

The deal is significant because it represents the combination of a large catalogue of exclusive erotic mobile entertainment simultaneously delivered within the confines of more than 700 direct-to-consumer distribution channels, without any direct relationship with mobile network operators, content aggregators or mobile device manufacturers. Instead, the partnership plans to promote the content via mass media advertisements connecting to age-verified third-party independent billing providers.

“In a challenging time for the mobile entertainment industry, we are undoubtedly excited at the brilliantly original nature of this truly complementary partnership,” said Jack Cresswell, joint owner of AMV. “Cherrysauce and AMV partnering together become the single most capable provider and publisher of mobile adult entertainment and proudly continue to bridge the gap of individual consumer needs, driving quality entertainment experiences on the mobile device.

“Offering consumers what they want in the best possible way is a no-brainer, really,” he said.

The deal was announced just as on-portal revenues slide and tighter margins in the wider mobile content industry have become known. The combined economic forces drove the two companies to adopt a more consolidated strategy to better focus on core competencies and extract improved qualitative yield from their mobile content, products and services. Initial trial results of the joint strategy revealed a disproportionate increase in monthly revenues — in some cases up to 600 percent, Cresswell said.

“We feel vindicated that after a rigorous tendering and due-diligence process, it was Cherry’s unique approach to deliver content experiences driven entirely by consumer context that ultimately secured this deal,” said Julia Dimambro, owner of Cherry Media. “To work with AMV that does nothing but engage in direct dialogue with consumers and devotes all of their energy to convert what the consumer truly wants, to us is nothing short of inspirational.”

Cherry and AMV will commence development of the catalogue immediately, at the same time as the partnership embarks on intuitive application development.

For more about the project, visit Cherrysauce.com.