LONDON – Dating Factory has integrated the NATS affiliate backend management system with its award-winning white-label dating platform, the company announced Tuesday. The move provides Dating Factory’s more than 30,000 partners worldwide with additional options for tracking affiliates across a wide variety of markets and situations, the chief executive officer said.

“Following the affiliates’ needs has always been a driving force at Dating Factory,” said CEO Tanya Fathers. “We understand that each market is different and believe the NATS management system will give more tracking opportunities and transparency to anyone who chooses to use our platform.”

Next-Generation Affiliate Tracking Software — NATS for short — is the flagship product of New Jersey-based Too Much Media. The software, widely used by affiliate programs in the adult online industry, provides tools for tracking traffic, sales and other statistics.

“It was great working with Dating Factory to integrate them into our NATS software,” said TMM’s Stephen Sprague. “Our system offers Dating Factory users a broad range of features that will allow them to run a more efficient affiliate program.”

Established in 2009, Dating Factory offers an international white-label dating platform that operates in 22 languages and supports 58 niche markets. The easy-to-use system provides the back end, customer database, technical and marketing support; affiliates provide branding and marketing.