MoCoPay GmbH is Counting on Mobile, Digital Convergence


"Flirt lines" on which users exchange text messages as part of role-playing games with professional employees are popular again. That's part of the reason MoCoPay GmbH is confident about the future.
YNOT EUROPE – “Flirt lines” on which users exchange text messages as part of role-playing games with professional employees are popular again. That’s part of the reason MoCoPay GmbH is confident about the future.

“For a few months now the genre has been recovering,” said Tobias Caspar, a senior account manager with the company. “The usage of chat direct-dial numbers is steadily increasing. The rigorous rules of network operators virtually guarantee a long-lasting business, because buy-in investments and violation fines are high.”

The high costs and fees deter fly-by-night operators who once gave the industry a bad name, Caspar said.

Direct-dial numbers are not the only service the company is offering, though. MoCoPay also provides internet portals and apps. In modern communication all spheres of marketing have to be used, and networking models are an important value-added component, Caspar said. Advertisements in a variety of media bring excellent return on investment, he added.

Communication of the future is mobile, online and linked up.

“Considering decreasing marketing budgets, a lot of partners face the challenge to work with small budgets and as little as possible divergence loss in order to reach target groups,” MoCoPay Senior Consultant Michael Kudal explained. “Everybody is looking for inexpensive advertising media and widespread, linked-in concepts. We are fulfilling this all inclusive request.”

For more information about MoCoPay and its services, visit MoCoPay.de.

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