YNOT EUROPE – California-based novelty manufacturer XR Brands will cross international waters Oct. 20-22 to showcase its latest comprehensive collection, Wand Essentials, at eroFame 2010 in Berlin.

Designed specifically for consumers looking for a stronger, sleeker and more stylish alternative to traditional stick vibrators, the Wand Essentials line of portable, adjustable and super-powered wand-style massagers incorporates specially designed 220-volt versions for compatibility with European and alternative power outlets.

“No other design of its kind offers this flexibility of form and function,” XR Brands Sales Manager Randy Alvstad said. “XR Brands’ current focus is the innovative Wand Essentials collection, showcasing its superior packaging design and ability to merchandise flawlessly to create a category of sex toys all on its own. I look forward to debuting and demonstrating the 220-volt varieties at eroFame personally.”

The Wand Essentials collection comprises two sleek wand-style massagers offering seven speeds. One wand is powered by a traditional plug-in cord, and the other is cordless and rechargeable. No cord means no limits. Also included in the line is a series of accessories and attachments that enhance, customize and change the way customers can use hand-held wand vibes.

“Intimate massage is one of the most sensual and sexy ways to get revved up and in the mood, and retailers around the world have caught on to create entire sections of their stores and departments on their websites tailored to this category of erotic play,” XR Brands Brand Manager Michael Merrill said. “Including Wand Essentials and its international-friendly products is a no-brainer for any buyer broadening his or her reach within the sexual lifestyle product market.”

Wand Essentials products are packaged in stylish boxes designed to stack neatly on shelves or hang freely on any slatwall planogram. The gender-neutral designs feature organic shapes and images — no nudity or sexual imagery whatsoever — allowing retailers in all corners of the intimate-products business to carry the line.

Alvstad is scheduling one-on-one meetings at eroFame and looks forward to demonstrating what Wand Essentials has to offer at XR Brands’ exclusive booth.

“eroFame offers companies like XR Brands the opportunity to introduce new products into the European marketplace with face-to-face meetings and demonstration,” he said. “No other sales method is as efficient and effective, particularly when introducing products into an entirely new marketplace where your brands may be unknown—for now.”

Alvstad can be reached via cell phone at 001-503-449-8777 or via email. XR Brands’ booth will be in spot F137 during eroFame.

For more information about Wand Essentials, visit WandEssentials.com. For more information about XR Brands, visit XRBrands.com or email Merrill.