YNOT EUROPE – On the cusp its 25th anniversary, Amsterdam-based Your Choice has partnered with Belgium-based Timeless Infotainment Inc. to provide mobile video-on-demand to consumers. The agreement will offer Your Choice’s brand of amateur adult films from the UK via a new mobile VOD platform.

The partnership marks a shift in mobile-based products for Your Choice and represents TLI’s initial foray into mobile VOD solutions for the United Kingdom.

“We initially began with a subscription-based model,” said Scott McGowan, new media manager for Your Choice. “While we received a lot of positive feedback, what we heard most of all was that our customers preferred an à la carte method of purchasing. TLI specializes in this model, and were looking for a way to begin reaching UK audiences, so our partnership on this project is a perfect fit.”

Pricing on the new site will follow Your Choice’s “price of a pint” philosophy, which Your Choice Product Manager Jacco Kwakkel said appeals to British customers’ buying habits.

“The idea is based on perceptions of expendable income,” Kwakkel explained. “Whether to purchase something that’s roughly the ‘price of a pint’ is not a decision one has to think about a lot. If it’s something you fancy, you just buy it and enjoy it then and there. It’s not much different than the decision on whether or not to buy another beer. If you want it, you buy it. The decision isn’t more complicated than that.”

Mobile consumers will be able to purchase full scenes from the Viewers’ Wives line of DVDs at a flat-rate price, regardless of the scene’s length. A soft launch, offering selected Your Choice VOD customers the opportunity to test-drive the platform, is underway. The official launch is expected to take place later this year.