YNOT EUROPE – Tube site xHamster has chosen the mobile division of Barcelona-based advertising network ExoClick to manage all of xHamster’s mobile traffic inventory.

“xHamster recognized the need to have a transparent and stable partner capable of managing its growing mobile inventory for the long run,” said ExoClick’s Geofrey Bonnechère. “As we have been monetizing xHamster’s web ad spots for years, it was a logical move to extend our services to its mobile traffic.”

Through proprietary ad serving technology, ExoClick allows clients to create mobile campaigns, target particular devices and niches, split-test banners, manage statistics and track results in real time.

“To answer to the increasing demand for mobile traffic, we launched a dedicated mobile marketplace gathering an impressive list of premium adult mobile sites to which xHamster was added,” Bonnechère said. “Our advertisers have the ability to pick the ad spot they want and to manage everything on their own, worldwide, which helps us to cover 99 percent of our mobile inventory.”

ExoClick claims 55 billion ad impressions per month, including a reported nine billion mobile impressions through its mobile division, ExoClick Mobile.

For more information, visit ExoClick.com and ExoClickMobile.com.